Ventura Breeze article

Ventura Has a New Logo!

Ventura new logo
Downtown Ventura Partners and Ventura Visitors & Convention Bureau has collaborated with The DuPuis Group to develop an ownable strategic positioning and visual identity for Ventura. The goal of the campaign is to bring new focus and energy to the town, and inspire a more unified vision. "Residents are already familiar with what Ventura has to offer," Marlyss Auster, Executive Director at Ventura Visitors and Convention Bureau, said "but as leaders in the community we wanted to find the best way to showcase its laid-back, yet dynamic spirit"

The collaborative team conducted an audit and surveys to uncover the inherent qualities that Ventura exudes. The perspectives of stakeholders throughout the Ventura community revealed the town's eclectic culture of human expression and unapologetic character. It also highlighted the importance of local art, music and food trends.

"Once we understood how people felt about Ventura we turned those emotions into something tangible," Auster said. "Ventura's visual identity allows everyone to relate to the town from their own unique perspective."

The visual identity's organic texture, muted color palette, and crafted typography generate an emotional connection to the town. It is also an ambigram, which means it can be enjoyed right side up or upside down. This implies that there is more to the town than meets the eye.

"To develop the visual identity we drew on our incredible base of local talent who really know and love this town," David Armstrong, president of Downtown Ventura Partners board of directors said. "There's no catchy tag line or wishful thinking about what Ventura should be - just an authentic expression of who we are today."

Ventura Visitors and Convention Bureau is making the city's identity campaign interactive by inviting residents and tourists to participate in its "We Are Ventura" video project. Participants can upload videos that illustrate their unique view of Ventura to the campaign's YouTube page. The videos will be used to make a Ventura montage. For more information including rules and guidelines visit

The Ventura Visitors & Convention Bureau works to promote Ventura as a coastal destination that provides contemporary amenities in an historic and cultural setting for the benefit of the community.

Downtown Ventura Partners brings merchants, property owners, residents, developers and city staff together to foster a vibrant commercial and cultural district in Downtown Ventura.

The DuPuis Group is an international design innovation firm that translates business challenges into commercial successes. Their west coast office moved to Ventura in February of 2012 on Main St.

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