Silver Trends Jewelry

493 E. Main Street

Before moving to its present location on the corner of California and Main, we first discovered Silver Trends tucked away in the quiet hall way of the Zander Building (an often overlooked arcade next to Rookies with a quirky collection of shops). Finding it was like stumbling onto a hidden treasure trove of earrings, necklaces and bracelets. The owner, Mo, greeted us as if he’d been waiting for us.

In business since 2004, Silver Trends came to be when a friend convinced Mo to join him after Mo suddenly found himself out of the I.T. business (a story many of us can relate to these days). Without any formal training in the jewelry business, Mo quickly learned the ropes by following his instincts. While Mo’s partner is no longer with the company, he continues to be successful by making a point to only partner with vendors offering unique quality pieces. His favorites are made with Larimar (a rare stone found only in the Dominican Republic) and Opal.

The shop's cozy, relaxing atmosphere provides a place where customers can strike up easy conversation and are free to try on pieces that appeal to them.

Tip: Don’t be shy when telling Mo what you like, he just may surprise you by bringing out an item he hasn’t had a chance to put on display yet! The selection is never stale so we like to check in with Mo on a regular basis.

Due to his easy going style and care for his customers, Mo has created a loyal customer base over the years, which expands across the country. One customer (who now lives in Missouri) makes it a point to stop by whenever she’s in town. In fact, she was quite upset when she couldn't find Silver Trends in the Zander Building and was relieved when she re-discovered him at his new location.

The store is open everyday except Tuesday. Their hours are 10:30am to 6:30pm Sunday through Thursday, and 7:30am to 8:00pm Friday and Saturday. Mo is there each day. Well worth the stop!

Historical Fact: Silver Trends is located beneath the Ventura Inn residency. As with most buildings on Main Street, it has a story to tell - Built in 1927, the hotel was once dubbed the “largest and most modern hotel between Los Angeles and Santa Barbara.” Erected on the site of the old city hall and library, the neo-Spanish architecture of the building adds to the flavor of downtown as does the story of the young man believed to haunt the rooftop where he fell from over 40 years ago.

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