by Mira Reverente
On the opposite end of the spectrum are small, decorative items selling for under $40 including glass jars, religious and wrought iron accessories. “No two things are alike here,” said Rangel.
According to Rangel, they have not done a lot of advertising and marketing, but are relying on word-of-mouth initially and some pedestrian traffic most likely generated by their outdoor display. Curious diners from Yolanda’s, the Mexican restaurant next door, also stop by regularly.
“You’d be surprised but we get a lot of young people coming in and making purchases,” she said. The side tables, available as a set or individually, are quite popular, according to Rangel.
Lamps, wall art, clocks, desks, coat racks, rocking chairs and even antique sewing machines are neatly displayed and labeled in the one-level store facing Main Street. “We’re lucky it’s not a high-rent area so we can allot more cash for inventory,” explained Rangel.
Rangel spends most of her days at the store and then trades off with her husband at night when he finishes with his painting jobs. Rangel is in charge of purchasing, design and bookkeeping while her husband coordinates logistics and makes monthly trips to pick up furniture in Mexico.
But even if the business is still in its infancy stage, Rangel has immense plans. She is looking forward to attending the Latin America Fair of Artisans in Central Mexico, this coming March. “There will be over 2,000 vendors and I want to find more decorative items to sell here that are reasonably priced,” she said.
For more information:
Mi Hacienda Home Decor
2735 E. Main St.
Ventura, CA 93003
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